Belonging is a design problem.
Members Only is a consultancy focused on membership strategy, member experience, and community design.
Led by Anna Cogswell, we partner with private clubs, hospitality brands, and membership organizations to design the systems, experiences, and engagement strategies that drive retention, participation, and long-term member value.
Drawing on a decade of experience across hospitality, communities, and membership businesses, our work spans membership models, member journeys, community architecture, programming, and live experiences, helping organizations create stronger relationships with the members they serve.
Membership Strategy
Positioning, pricing architecture, tier design, and the member journey. From concept to founding member acquisition, a blueprint for launching or elevating a membership with real value.
Community Strategy
Programming, rituals, engagement loops, and the cultural architecture that transforms a group of people into a community worth belonging to. For clubs, brands, and founder-led organizations
Experience Design
Custom retreats, off-sites, and branded experiences to create moments that drive impact for attendees. Designed end-to-end: concept, curation, logistics, facilitation